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About
A NOTE FROM OUR FOUNDER
I created Reformulate because I was tired of the rules - the ones that made solo skin specialists feel like second-class citizens in their own industry.
No more “you have to spend £2,000 to qualify.” No more stock pressure, brand politics, or feeling like you don’t belong. I’ve been there. And I built this brand so you don’t have to be. Reformulate is skincare with integrity - high-performance, barrier-first formulas that give real results and respect your business model. No bullshit. This is for the therapist working from her spare room.
For the clinician juggling everything herself. For the skin pro who’s been underestimated, overlooked, or flat-out ignored. You’re not the exception. You are the future. And I made this for you.
Row - Founder, Reformulate
WHAT WE STAND FOR
Reformulate is more than skincare. It’s a shift in how we show up in this industry — with power, professionalism, and permission to do it our way.
RESEARCH-BACKED INGREDIENTS
Each Reformulate product is built around barrier-safe, clinically supportive actives at functional levels - always intentional and with highest standards, never just for show.
Chamomile Extract
Calms visible irritation and reduces sensitivity flare-ups. Perfect for inflamed or reactive skin post-treatment.
Aloe Vera
Deeply hydrating and cooling. Supports skin recovery while delivering a light, non-greasy layer of moisture.
Colloidal Oat
Soothes itching, restores hydration, and reinforces the skin’s natural protective barrier.
Green Tea Extract
A powerful antioxidant that reduces inflammation and defends against environmental stress.
Spirulina
Nutrient-rich super-algae loaded with amino acids and vitamins. Helps energise, replenish, and visibly revive the skin.