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I built Reformulate because I was tired of being told no.
No, you can’t try our products unless you spend £2,000.
No, you can’t use other brands alongside ours.
No, you can’t do things your way.
Built for Solo Skin Specialists
As a solo skin specialist, I knew there had to be a better way. Over the years, I spent thousands partnering with brands I only ever liked some of, because no one brand does it all, no matter how loud they shout. And I was done with the politics, the gimmicks, and the pressure to constantly buy more stock just to “qualify” for support.
%
of this industry is now made up of solo specialists. We’re not the exception; we’re the future. The problem is, the industry wasn’t built for us.
Reformulate is:
• For solo skin specialists, by a solo skin specialist
• Built with integrity
• Community-led, not corporation-led
• Education without ego
• Profit with purpose
Reformulate changes that.
This brand is built for the therapist renting her first room, the one running a clinic from her garden, the one juggling a new business and protecting her cashflow, the one who dreams of giving her clients the best results and the most elevated experience.
When you see Reformulate
We’re not here to sell you gimmicks that look good on Instagram but do nothing for the skin. Reformulate products are barrier-first, results-driven, and designed to actually work, while still giving you and your clients a treatment experience you’re proud to deliver.
We’re not here to treat you like a sales target
We’re here to put the profit back in your pocket. Being part of Reformulate means being part of a community that gets it. It means no gatekeeping, no gimmicks, no unnecessary buy-ins. It means knowing a brand sees you, the late nights, the self-funded setups, the passion that no one claps for.
You are exactly who this industry runs on. And this brand was built for you.