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Reformulate Privacy Policy

Effective Date: 03 October 2025

We’re committed to doing skincare differently — which means being transparent about your data too. This Privacy Policy explains how Reformulate (“we”, “us”, “our”) collects, uses, stores, and shares personal information when you visit our site, place an order, or otherwise interact with us.

By using our site or providing your information, you agree to this policy. If you don’t agree, please don’t use our site.

1. What We Collect

We may collect the following types of information:

Information You Provide Directly:
● Name
● Email address
● Phone number (optional)
● Shipping & billing address
● Order history
● Messages you send via contact forms
● Any other details you submit (e.g. feedback, skin type, preferences)

Automatically Collected Information:
● IP address, browser type, device identifiers
● Pages you view, how long you stay, links clicked
● Cookie & tracking data
● Purchase and transaction metadata

We may combine this data (e.g. link browsing behaviour with purchase history).

Once combined, we treat it as personal information.

2. How We Use Your Info

We use your information for:
● Processing orders, refunds, and returns
● Communicating order status, shipping updates
● Responding to inquiries or support requests
● Sending you marketing, promotions, and content (only if you opt-in)
● Improving our website, products, and user experience
● Preventing fraud and securing our systems
● Analyzing trends and measuring campaign performance

We do not sell your personal data to third parties for profit.

3. Who We Share With

Your data may be shared with:
● Trusted service providers (payment processor, email platform, fulfillment partners)
● IT, analytics, and security vendors
● Legal or regulatory bodies when required by law
● In connection with business changes (merger, acquisition)
● Others only with your explicit consent

We ensure all partners are contractually bound to protect your data.

4. Cookies & Tracking

We use cookies, pixels, and similar tech to:
● Understand site usage & analytics
● Serve you personalized content & marketing
● Measure ad effectiveness

You can disable or block cookies via your browser settings (though some features may not work as intended).

5. Your Rights & Choices

You have these rights:
● Request access to your personal information
● Correct or update inaccurate data
● Delete or remove your data (with some legal exceptions)
● Opt-out of marketing emails and messages
● Withdraw consent where processing is based on consent

To make a request or exercise your rights, email us at [Insert contact email]. We’ll respond within a reasonable timeframe.

6. Data Retention & Storage

We keep your information as long as necessary to:
● Fulfill orders
● Comply with legal obligations
● Resolve disputes
● Maintain business operations

After that, we’ll delete or anonymize it where possible.

Your data may be stored and processed in countries outside your own, but we’ll ensure contractual and technical safeguards are in place.

7. Security Measures

We use physical, technical, and administrative safeguards (like encryption, restricted access) to protect your information. But no system is 100% secure online — if you suspect something’s wrong, let us know immediately.

8. For EEA / UK / GDPR Users

If you’re in the UK or European Economic Area, you have additional protections under GDPR. We’ll only process your data under valid legal bases (consent, contract, legitimate interests, etc.).

You can also lodge complaints with your local data protection authority.

9. Children

We don’t knowingly collect information from anyone under the age of 16. If we discover we have, we’ll promptly delete that information.

10. Updates to This Policy

We may change this policy over time. When we do, we’ll update the “Effective Date” above and, if significant, we’ll notify you (for instance, via email or website banner).

11. Contact Us

Questions, concerns, or requests? Reach out via the button below.